Marketing the Academic Library

Marketing the Academic Library with Online Social Network Advertising

Facebook is now a ubiquitous part of the lives of many university students across the world. The libraries that serve them now have an opportunity to leverage this online social network to promote their services and resources. However, the effectiveness of a library’s efforts in this area will depend greatly on the number of connections it can make between its users and its Facebook presence. B...

Evolving academic library specialties

Marketing Library and Information Services

After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...

Marketing in the Special Library Environment

SPECIALIBRARIES DEVELOPED IN response to a need for specific information and the emerging recognition that an organization with quick access to good information may have a competitive advantage. Effective marketing is an ongoing well-executed process of planning for favorable exchange to help achieve organizational objectives. Marketing plans in special libraries integrate library services and ...

Quality assessment of academic library performance: the case of an Iranian academic library

The present research aims to assess the performance of libraries at the Islamic Azad University, Sciences and Research Branch (IAUSRB) through gap analysis. To do this, a researcher-developed questionnaire which is based on available standards and quality assessment tools including ACRL standards, LibQUAL and ISO 11620, and some criteria included in the related literature was designed and distr...